Dispatch from Ethiopia: Roaster in Full Swing!


While you’ve been drinking our absolutely magnificent coffee in Europe we’ve been busting our asses off here in Ethiopia to make it happen. But here we are…Ethiopia’s first full-equipped Western-style coffee roaster is in full swing! We thought it was time to open up our doors wide open and take you on a pictorial tour. From the entrance to our expert bean pickers who toss out all the bad beans; from our roasters Ashenafi and Agegenhu who man our 200C machine to Sarona our master packager; from the workfloor to the boardroom, where Ahadu is helping us transform Moyee into not only the world’s first FairChain brand, but quite possibly the world’s first FairChain multinational:)

Enjoy the ride, we certainly are.

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