No, it’s not in our business plan. And no, we’re not secretly plotting BodyShop 2.0. The thing is, Guido’s mother was inspired by a retro infocommercial about high-end soap and, well, got all soapy on us. She sent us a text: ‘#CoffeeSoap next big thing’. And before we could answer #What? she had invented the world’s first FairChain soap made from Ethiopian coffee beans.
Forget Silicon Valley community platforms, forget driverless cars and space tourism — ladies & gents, we bring you soap!
But now the big question is: how to distribute this highly artisinal stuff? First 50 Moyee subscriptions a free bar? Sell the stuff online and create a FairChain empire? Distribute it to Amsterdam’s homeless (though we fear an explosive secondary trade on the black market!). FairChain fans, lend us your thoughts at firstname.lastname@example.org. He’ll pass on all ideas to his mum.