Introducing the Faces of FairChain #1: Ahadu aka ‘the big boss’

Screen Shot 2016-06-28 at 14.52.33

Screen Shot 2016-06-28 at 14.52.33Provocative Dutch photographer Jan Hoek visited Ethiopia to document FairChain dreams. This week: Ahadu. Ahadu is our CEO in Ethiopia. We don’t know if he calls himself this or if Jan just thought it was funny to nickname him, but apparently he’s also known as ‘the big boss’. Not bad for a 42-year entrepreneur.

In any case, this is Ahadu’s quote for the ages:

“I want more Ethiopian global leaders that are sophisticated and inspiring and can influence on the highest international level. I want more leaders like me!”

If you missed our announcement about collaboration with Jan Hoek as our ‘visual ombudsman’ — Jan snapshots things as they are, even when they might not be all that positive for us — read the press release on this blog @

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