So our master roaster Jose is trekking through the Ethiopian highlands to discover new beans. Togther with our local crew Agenio and Ahadu, they just touched down in Sidamo in the wonderful Jimma region. Known best for its bustling coffee market, Sidamo is a beehive of buyers and sellers. How to decide what to buy? Leave nothing to chance — start cupping on the spot. This is how Jose and his crew do it. Step 1: brew some coffee in cute little cups. Step 2: Sniff and slurp until you find the right taste. Step 3: Get back to the market quickly and buy up the batch. Lucky are the beans that Jose brings back to Addis Ababa for some serious roasting.