Moyee Unveils Awesome Mr. Probat, Ready to Increase Capacity 10x

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Meet Mr. Probat, the most remarkable roaster of its kind currently roasting in Ethiopia. Imported from Germany, this lean mean social impact machine can roast up to 500 kilograms of FairChain coffee an hour. We repeat: an hour! In other words, Moyee is now able to roast in an hour what used to take us a week. No more excuses now, my friends. 2016 is going to be the Year of FairChain.

Welcome to Ethiopia, my friends, where we are roasting modern ideas with massively cool quality ‘Made in Germany’ machines.

Admittedly, our Probat should have arrived in Ethiopia long before Christmas. In fact, he did – but he unfortunately had to spend a lot of lonely time in one port of call after another. Blame it on a bit of African bureaucracy; blame it on the fact that no one on Ethiopia has ever seen a hipster roaster quite like our Probat before. But why waste time playing the Blaming Game when your mission statement says: roast coffee and change the world? Let’s get to it!

The new old

We could have bought a brand-new off-the-shelf Probat for a cool €600,000, but, as our roastmaster Jose has been saying during lunch break for the last two years: “These modern machines are all made of plastic.” Instead, the Moyee team – acting on a tip from a sympathetic Eastern European roaster – tracked down an original Probat and purchased it for the still very serious investment of €240,000. No plastic inside our bad boy. This massively large and professional Probat is all steel, which is extraordinarily important for the quality of our roasts.

Investing €240,000 in this Probat is a statement that Moyee isn’t just another micro-roaster around the corner. We are investing seriously in the future of FairChain.

Welcome to Ethiopia, my friends, where we are roasting modern ideas with massively cool quality ‘Made in Germany’ machines. A professional Western style roasting facility in the heart of Africa, readymade to roast 500 kilograms on-demand. Even the name – says it P-R-O-B-A-T – sounds like a revolutionary is brewing.

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Bigger is better

With the arrival of Probat, Moyee is now one Africa’s largest roasters. Big is part of our mission statement, too. Because for FairChain to have real impact, we need to roast a lot of beans. Mr. Probat is a giant step in that direction.

A professional Western style roasting facility in the heart of Africa, readymade to roast 500 kilograms on-demand. Even the name – says it P-R-O-B-A-T – sounds like a revolutionary is brewing.

“It’s big, but it’s not, like, a dinosaur,” said Agegnehu, our senior Ethiopian roaster, when a team of eight rolled Mr. Probat through the door in 7 different parts. “But I’ll say this: assembling it was as easy as putting together one of your IKEA bookcases.”

Well, not quite Agegnehu. It took Yohannis, our Ethiopian engineer, six hours to install this Red Baron. Hey, wait a minute, that’s actually how long it took Bart to assemble the Billy Bookcase back in his Amsterdam living room. Agegnehu, you’re right!

Mr. Probat is now standing proud in our Ethiopia roaster. The Probat already has their e-tickets to fly to Ethiopia after their New Year, where they will precisely calibrate the machine and train our crew to out-roast their European and American colleagues.

Then we really get down to business. Because believe us Moyeestas – our aim is to increase tenfold in 2016. Mr. Probat gives us the roasting capacity to do this. All we now need is…. YOU!*

Viva la Coffee revolucion!

 

*Cutting-edge studies show that drinking Moyee helps you and your dear ones live happier, more prosperous lives.

 

 

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