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17 /
Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the name recommends, this website post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) while we had been wanting to enhance the on-site Search Engine Optimization of litigant. Its function is certainly not to harm GoDaddy’s reputation but instead to simply help small enterprises recognize that GoDaddy’s site Builder isn’t the information management system (CMS) this is certainly suitable for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this very competitive age.

As always, during our initial analysis of your client’s situation, we made a listing of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage plus one would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations onto it and in case unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the way that is cheapest to host a web site on GoDaddy (rendering it an exceptionally cheap choice completely), the internet site Builder didn’t permit you to perform just about any action that a typical web web web hosting allows one to. GoDaddy promote their tool while the smartest choice with their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and maintenance to present your online business with a cushty fundamental internet site.

This will be real (the “comfortable basic website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular hosting services offers you, too, except WordPress is nowhere near as restricting. Here’s my advice to all or any small businesses – don’t get intimidated by just how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder internet site. Even in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP in addition to database. You can easily imagine the restricted abilities that derive from this kind of limitation. As an example, and even though there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the images folder is disallowed by default – how cool is that!), they have been unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users develop a basic internet site – something such as a small business card. So anything “too advanced level” will be impractical to implement – exact same applies to our recommendations to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you can easily still:

  • compose good quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become included in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” feature just gets stripped out, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we recommended to your customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he’d ended up being that keeping their internet site can be very difficult for him www.websitebuilderadvice.net/ because he will have to learn how to cope with WordPress. We chose to provide him a consultation that is free get their method around WordPress that is by no means even more difficult to handle than GoDaddy Website Builder.

If you should be a small company owner consequently they are in search of a good way to generate and keep a web page, we suggest you purchase web hosting from the well-reputed company and make use of WordPress being a CMS. By doing this you can expect to have the ability to completely utilize Search Engine Optimization guidelines without having any limitations.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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